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The Architect's Story

Architecting digital resilience and precision.

I'm a Senior Frontend Engineer with over 10 years of experience building web applications across e-commerce, fintech, 3D visualization, and enterprise platforms. My journey in tech began during my engineering studies when I discovered how coding could transform ideas into impactful solutions.

I specialize in JavaScript/TypeScript ecosystems, architecting scalable frontends with React, Next.js 15, Vue.js, and modern state management tools like Zustand and React Query. My approach combines deep technical expertise with a strong focus on user experience, WCAG accessibility, and business objectives.

Aayush Singh

Professional Evolution

A non-linear journey through high-stakes engineering environments and scalable frontend systems.

August 2025 - March 2026

Senior Frontend Engineer

Publicis Sapient (Goodyear), Gurugram

Built a complete authentication system from scratch — sign-in, registration, forgot/reset password with dual-surface rendering (flyout + full-page), Cloudflare Turnstile CAPTCHA, and Remember Me with browser autofill prevention.

Next.js 15React 18TypeScriptZustandReact Query
March 2022 - January 2025

Software Development Engineer 2 - Frontend

Sigfig India Pvt. Ltd., Noida

Modernized loading screen using React.js Suspense, reducing loading times by 45% and decreasing user drop rates by 35%.

React.jsTypeScriptViteGraphQLMaterial UI
July 2021 - Feb 2022

Senior Frontend Developer

Core Value Technologies Pvt. Ltd., Noida

Developed a robust and user-friendly dashboard using React.js to empower e-commerce merchants to create dynamic, personalized content for their online stores, which increased engagement by 35%.

React.jsReduxTypeScriptMaterial UIi18n

Academic Foundations

Bachelor of Technology in Electronics and Communication Engineering

GRD Institute of Management and Technology, Dehradun, 2012

Completed undergraduate studies in ECE with exposure to embedded systems, communication theory, and foundational computer science subjects. Applied technical knowledge in early career projects and development roles.

Higher Secondary Education (Science Stream)

DAV Public School, 2008

Completed senior secondary education with focus on Physics, Chemistry, and Mathematics, fostering a strong analytical and technical foundation.

Technical Skills Summary

  • Languages: JavaScript ES6+, TypeScript, Python
  • Frontend: React, Vue, Next.js 15, Nuxt, Redux, Zustand
  • DevOps: CI/CD, Git, Vercel, Docker, TDD
  • Design: Storybook, Figma, Tailwind CSS, WCAG Accessibility

Continuing Education

I believe in creating software that not only meets functional requirements but also delivers exceptional user experiences. My goal is to build solutions that make a real difference in people's lives through thoughtful design and robust implementation.

Let's build the next iteration.

Currently open for strategic consulting roles and high-impact engineering leadership opportunities.